全国2008年1月高等教育自学考试
电子商务英语试题
课程代码:00888
请将答案填在答题纸相应的位置上.
一、词汇和语法（本大题共20小题,每小题1分,共20分）根据句子的意思选择一个正确的答案,错选、多选或未选均无分.
1. She was appointed to _________ the advertising campaign.
A. fight  B. guide 
C. conduct D. control
2. He seems very much _________ to the proposal to build a hall.
A. opposed B. competed
C. contrasted D. resisted
3. I am thinking of _________ a close relationship with my competitors.
A. performing B. settling
C. organizing D. establishing
4. I spent a very _________ hour in the library.
A. productive B. creative
C. predictive D. profitable
5. They have _________ themselves as dedicated social workers.
A. seen B. distinguished
C. defined D. differed
6. Industrial development is being _________ in the west of the country.
A. concentrated B. tensed
C. adjusted D. gathered
7. The document requires _________ changes.
A. stable B. strong
C. authentic D. substantial
8. When he moved to Canada, the children _________ to the change very well.
A. adopted B. adapted
C. varied D. modified
9. You should sign a contract to make your job situation _________.
A. normal B. common
C. regular D. usual
10. The pool of water on the playground _________ in the sun.
A. evaporated B. disappeared
C. vanished D. faded
11. I like reading novel _________ TV.
A. rather than to watch B. more than to watch
C. more than watching D. than watching
12. "Where is my notebook?" " _________ ."
A. Here is it B. Here it is
C. It here is D. It is here
13. For _________ interested in nature, the club offers hikes and overnight camping each week during the summer.
A. who B. whom
C. those D. them
14. She played _________ in the orchestra.
A. a violin B. violin
C. violins D. the violin
15. There is very _________ hope that she will pass the exam.
A. few B. much
C. little D. any
16. He _________ the button before we could stop him.
A. had pressed B. pressed
C. would have pressed D. would press
17. People used to think that the earth was flat, _________?
A. usedn’t it B. wasn’t it
C. don’t they D. didn’t they
18. _________ when it began to rain.
A. Scarcely had he gone out B. Scarcely he had gone out
C. Had he gone out scarcely D. He had gone out scarcely
19. The food that Mark is cooking in the kitchen _________ delicious.
A. smells B. is smelling
C. has smelled D. has been smelling
20. The business would be a success, _________ owned it.
A. who B. whose
C. which D. whoever
二、完形填空(本大题共10小题,每小题1分,共10分)从选择项中选择一个最适合短文的选项,错选、多选或未选均无分.
Every four years, athletes from all over the world  21  in the Olympics. Each country sends teams of its finest athletes to  22  in the games. At every Olympic game, old records for speed and distance are  23  as throngs of spectators watch  24  amazement.
The Olympics take place in a different country each time they are held. Years before the start of a new Olympics, the host country starts getting  25  for the games. A great deal of planning and money goes into building an Olympic Village, a city with buildings to house the teams. Stadium, tracks, pools gyms, rinks, and rings are all carefully  26  .
The Olympics open with a bright splash that is rarely seen these days. At first the leader of the host country is welcomed into the stadium by the head of the Olympic  27 . Then a fantastic march begins. As the bands play, the teams enter the stadium. Each team wears  28  Olympic dress and marches behind its flag. The Greek team  29  the march  30  the first Olympic games which were held by the Greeks. The team of the host country marches last.
21. A. compete B. contend C. fight  D. challenge
22. A. enter B. contribute C. participate  D. engage
23. A. broken B. made C. played  D. formed
24. A. with B. in C. for  D. on
25. A. set B. fit C. ready  D. busy
26. A. sketched B. designed C. painted  D. portrayed
27. A. conference B. council C. committee  D. meeting
28. A. customary B. regular C. official  D. formal
29. A. leads B. heads C. guides  D. conducts
30. A. for hour of B. in honor of C. for respect for  D. in respect of
三、 阅读理解（本大题共10小题,每小题2分,共20分）阅读下面的短文,从A、B、C、D四个选项中选出一个最佳答案填空或答题,错选、多选或未选均无分.
Passage 1
Although most universities in the United States are on a semester system which offers classes in the fall and spring, some schools observe a quarter system comprised of fall, winter, spring, and summer quarters. The academic year, September to June, is spanided into three quarters of eleven weeks each beginning in September, January, and March; the summer quarter, June to August, is composed of shorter sessions of varying length. Students may take advantage of the opportunity to study year around by enrolling in all four quarters. Most students begin their programs in the fall quarter, but they may enter at the beginning of any of the other quarters.
31. The academic year is _________ .
A. September to August  B. June to August
C. August to June D. September to June
32. A semester system _________ .
A. has eleven-week sessions
B. is not very popular in the United States
C. gives students the opportunity to study year around
D. has two major sessions a year
33. Which of the following would be the best title for this passage?
A. Universities in the United States B. The Academic Year
C. The Quarter System D. The Semester System
Passage 2
The flying fox is not a fox at all. It is an extra large bat that has got a fox’s head, and that feeds on fruit instead of insects. Like all bats, flying foxes hang themselves by their toes when at rest, and travel in great crowds when out flying. A group will live in one spot for years. Sometimes several hundreds of them occupy a single tree. As they return to the tree toward sunrise, they quarrel among themselves and fight for the best places until long after daylight.
Flying foxes have babies once a year, giving birth to only one at a time. At first the mother has to carry the baby on her breast wherever she goes. Later she leaves it hanging up, and brings back food for it to eat. Sometimes a baby bat falls down to the ground and squeaks (尖叫) for help. Then the older ones swoop (俯冲) down and try to pick it up. If they fail to do so, it will die. Often hundreds of dead baby bats can be found lying on the ground at the foot of a tree.
34. The passage tells us that there is no difference between the flying fox and the ordinary bat in _________.
A. their size B. their appearance
C. the kind of food they eat D. the way they rest
35. Flying foxes have fights _________.
A. to occupy the best resting places
B. only when it is dark
C. to protect their homes from outsiders
D. when there is not enough food
36. How do flying foxes care for their young?
A. They only care for their own babies.
B. They share the feeding of their young.
C. They help when a baby bat is in danger.
D. They often leave home and forget their young.
Passage 3
These days, retailers are faced with an embarrassment of informational riches. With the right tools, you can track shipments, monitor inventory, gauge customer satisfaction, and much more with the click of a mouse.
And that’s a problem. One of the biggest challenges facing e-business today is information overload. Often buried in the e-mail and faxes, spreadsheets and presentations, browsers and applications, Web sits and data warehouses, is information that holds the key to success. If only you could put your hands on it precisely when you needed it.
Managing information overload and streamlining business processes have become critical success factors that making Knowledge Management (KM) tools vital to e-business success. The following white paper shows how using KM tools to get the right information to the right people at the right time and in a personalized, usable format, can accelerate decision-making, speed business processes, and deliver a decisive e-business advantage.
A variety of stand-alone KM applications are emerging to provide such capabilities. They fall into several categories:
•Information retrieval — Advanced tools let knowledge workers find information quickly, regardless of its source or location.
•Personal content categorization — A single application can be customized to aggregate unstructured data from many sources into one view.
•Learning and adaptation — Behind-the-scenes software agents profile the way an employee works in order to anticipate what data he/she might need.
•Enterprise information portals — Corporate portals pull together up-to-date information and applications to enhance productivity and decision-making.
•Collaboration — Rapid-fire sharing of knowledge among dispersed knowledge workers saves time and money, and increase productivity.
•E-learning — Delivering the latest training to employees precisely when they need it can best be accomplished online.
Next-generation software promises to integrate multiple KM technologies, to forge even more comprehensive solutions. As KM solutions evolve, they will transform the PC from a personal productivity tool to a knowledge assimilation and Internet productivity platform.
37. The most important thing for success is often hidden in the _________.
A. overloaded information
B. challenges facing e-business
C. embarrassment retailers are faced with
D. customer satisfaction
38. The KM applications can _________.
A. make knowledge workers find any information they want
B. train employees online
C. decide what an employee likes or dislikes
D. create knowledge for knowledge workers
39. It can be inferred from the last paragraph that _________.
A. PC will be made more powerful by KM solutions
B. Next-generation software will bring about more KM technologies
C. Next-generation software will be more comprehensive
D. KM solutions will bring about a revolution in PC
40. What is the best title for this passage?
A. How to Deal With Information overload
B. KM solution to Information Overload
C. A Big Challenge Facing E-business
D. A Revolution in Information Technology
四、单词汉译英（本大题共15小题,每小题1分,共15分）根据给出的汉语词义和规定的词类写出相应的英语单词.该词的第一个字母已经给出.
41.文件,文献 n. d_________
42. 消耗,花费 v.  c_________
43. 投资 n.  i_________
44. 信心 n.  c_________
45. 详细的 adj.  d_________
46. 整理,安排 v.  a_________
47. 估计 v. & n.  e_________
48. 关键词 n.  k_________
49. 索引 v. & n. i_________
50. 保护, 防护 v. p_________
51. 开始, 着手 v. c_________
52.不方便的 adj. i_________
53. 登记,注册 n.  r_________
54. 顾问 n.  c_________
55. 做广告 v. a_________
五、单词英译汉 （本大题共15小题,每小题1分,共15分） 给出下列单词或术语的汉语意义.
56.EDI
57. bandwidth
58. return on investment
59. timely delivery
60. information technology
61. customized software
62. centralized system
63. database management system
64. supply chain
65. customer loyalty
66. shopping cart
67. network economy
68. extranet
69. intangible benefit
70. distribution channel
六、英译汉 （本大题共5小题,每小题2分,共10分）阅读下面的短文,然后把划线的句子翻译成汉语.
Making the transition to e-business can be daunting.(71)There is so much to do, so many questions to answer, so many possibilities to explore. How do you know where to start?
(72) When you begin planning an e-business, the most important thing to remember is that you shouldn’t try to do everything at once. Biting off more than you and your team can effectively handle can be as big a problem as doing nothing. Focus your initial e-business efforts on those areas that can most immediately gain from the investment. (73) This lets you pick a targeted starting point, with clear goals and boundaries, so you can build the foundation from which other e-business initiatives will flow.
Intel took this advice to heart when it began planning the Intel e-business Web site. Rather than attempting to remake the entire Intel business infrastructure — a truly daunting task for a global corporation with over 65,000 employees — the company focused on its direct customers, including OEMs and distributors. (74) The idea was to focus on customers who already had a relationship through Intel field sales and customer support, and find ways to improve that relationship through the Internet.
(75)"We picked one thing we could build very quickly and deploy to our customers." says Sandra Morris, director of Intel’s Internet Marketing & e-Commerce.
七、汉译英 （本大题共5小题,每小题2分,共10分）用括号内给出的词,把下列汉语句子翻译成英语.
76. 后来的发现证实了那位科学家的理论.（verify）
77. 我们要事先准备所有申请材料.（in advance）
78. 中国自然资源丰富.(resource)
79. 拍到婴儿的笑容让我很高兴.（capture）
80. 由于天气原因,航班已经推迟一个小时了.(due to)